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Tik Tok is the new platform that all businesses want to be on, there's no denying that.
If you are a business owner reading this right now, not only have you seen what's been possible for other brands, but you're also probably wondering where to start for your own brand.
You've come to the right place!
As a social media management and strategy agency, we've managed client's Tik Toks from all different niches.
We've seen the same fundamental aspects across the board that help a business not only grow, but thrive in a predominantly video-based platform such as Tik Tok.
Here's what we'd do if we had to start a business account from 0:
1. Start posting as soon as possible.
When you are first starting out, don't overthink it. It's important to start posting and establishing your niche as early as possible. If you have existing video content such as reels of YouTube videos, that'd be a great place to start.
2. Post similar content consistently for at least 3 months.
As mentioned previously, it's important to let the Tik Tok algorithm know what your niche is as soon as possible. It knows if you are a travel influencer, a finance advisor, or an influencer. The more videos you post around the same type of structure and niche, the faster it'll know who to show those videos to and essentially build a whole audience just for you.
3. Post often
There's no one answer to how often you should post, but it does need to be often. We always tell clients to post as much as possible, as long as it's sustainable. You can post 3-5 times a day, and yes you'll probably grow faster, but it won't do you any good if you can't keep it up for at least 3 months. The alternative is outsourcing this entirely and not having to worry about content and posting.
4. The 80/20 rule
80% of your content should be original/niche to you, and 20% should be trending content. Now, even in the instance of a viral dance/sound, we always recommend clients to put their own unique twist to it that would relate to their audience. No one wants to see hundreds of the same videos done by different people, get creative with it!
5. Consistency is key
No matter what tips and tricks you hear out there (like the 5 second video with long text on screen), ultimately consistency is what helps you grow. Realistically, you probably won't reach 1000 or even 10,000 followers as soon as you start, maybe not even in the first month, so it's important to understand that and set yourself up for success.
6. Tracking
Instead of focusing on what everyone else is doing, look at what's working for you! Everyone has different audience, goals, niches, and energy. What may work for some brands may not work for you. Analyze your videos on a weekly basis to see what people respond to better, and track monthly performances on top videos as well.
7. Don't bother with aesthetics
Forget Instagram aesthetic content, it won't fit in here. Tik Tok is all about entertaining, educating, or inspiring people. Even videos shot on an iPhone will perform good. It's important to remember certain standards such as good lighting and a captivating structure, but it can definitely all be done on your phone.
Got questions about what kind of approach will work for you? Book a free call here or email us at: