Wanna know how to SLAY your highlights so your ideal client comes to YOU?

For any business, freelancer, or coach, it is SO important to have appealing highlights that tell the story of the brand.⠀

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But how do we know which highlights to include? I gotchu👇🏻⠀

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Let's say you are a freelance web designer💻 And you want to attract your ideal client through your highlights. What would you include?⠀

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✔️YOUR WORK! Show a few sample website designs you did for your clients, or even your own website! Show how you can design a desktop website but also slay the mobile layout as well! ⠀

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✔️RESULTS! People want to see that you actually have some experience, and other people are happy with your work, therefore THEY will be happy too. This can include text messages, graphs of increased website traffic, or better yet, a video of them praising you!⠀

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✔️AUTHORITY! This can include mini-trainings you do on your story, or answering people's DM questions, anything to show you know your stuff! ⠀

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✔️MY SERVICES! I think it's important to include a couple slides just showing what packages your offer and what exactly you know how to do so that your ideal client can say "Oh they build a great website! I need one for my new brand launch!" ⠀

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This can differ based on what company you are running, whether for yourself or your clients, but I'd say this is the basic layout of what highlights are a MUST to include!⠀