The most used phrase in digital marketing of 2022 "BUILD A COMMUNITY FIRST!"
By now, I'm sure you heard everyone encouraging you to build a community first around your brand, and hey, they're not wrong!
However, it is frankly, easier said than done.
Whether you are a product based or a service based business, you can benefit from community to ensure you have a loyal audience who are more inclined to buy from you. No matter what platform you are on, you should be able to build a community.
On Tik Tok, you can respond to comments, write engaging captions, reply to comments with video, go live often, and follow people who follow you.
On Instagram, you can reply and engage on people's stories, write engaging captions, share your favorite items to help build a personal brand, reshare people within your community, and make sure you comment back on posts.
On LinkedIn, you can comment and engage with others' posts, build new connections, reshare articles or celebrations from your connections, and post engaging content.
The list goes on. Do you see the commonalities within the activities? They are primarily focused on YOUR COMMUNITY instead of you or your business.
Let's go over the top aspects that help you build a loyal community around your brand:
→ Post engaging content
Instead of showing off your wins, talking about your offers, and making it all about your business, involve the audience instead. Ask them questions (Like which color should we do our next product in?) and ensure they feel a sense of comfort within your page and comment section. Get them involved in your business and help them feel like they are a part of something big.
→ Engage yourself
By putting in the effort yourself first and showing love to people, they are very likely to return the favor. Take about 30 minutes a day to engage with content from your current community, as well as finding new people who fit your community and attract their attention.
Give people attention! Share nice comments you got from posts on stories, talk to people about things other than business, and show the personable side of your brand. Use authentic and relatable language based on the demographic you're trying to reach to make things seem not to 'corporate'.
→ Stay consistent
Don't just post and ghost. People often take multiple (up to 15+ points of contact) to actually buy from you. The more often you engage and show people you care, the more trust they'll build with you, and the faster you'll be able to convert customers and have them return in the future.
Now, all of this should already be a part of your social media strategy. If you feel your strategy is lacking any of these four aspects, you may not have a strong community.
Luckily, this is what we help clients with on a daily basis!
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Questions? Email us here: Elena@f1rstlymarketing.com